O’ts Cookies Social Media Campaign
O’ts Cookies is a nationwide company that sells artisanal cookies in a variety of flavors. The brand prides itself on bold flavors and colors. I have been a part of the team for a while and had the chance to work on some great projects with the founders.
The project presented here is a social media push for that can tie in the variety of flavors and the gen-z and millennial demographics who buy the product most. I was in charge of leveraging the existing branding guidelines an AI forward workflow that can deliver high quality social media posts quickly and efficiently.
Product Shots
The thinking behind the product shots was to highlight the ingredients in the cookies and the variety of flavors incorporated. Using existing product shots, I worked in Adobe Firefly to prompt ingredients, spices and other things surrounding the product. The process to create these were fairly straightforward and worked well for the bold colors of each bag.
Lifestyle Shots
Through research and in-person surveys, it was found the top demographic O’ts wanted to reach was the millennial and gen-z generations who are active and aware of the importance of real ingredients sourced sustainably. I took this information and found imagery that included fit this idea. I again used Adobe Firefly and Claude to play with some ways to create more captivating and inspiring imagery.
