O’ts Cookies was looking to produce a polished guerilla marketing campaign based on the notion that their oatmeal cookies don’t include raisins, a typical ingredient paired with oatmeal cookies. Instead they leaned hard against raisins. With the “F*** Raisins Campaign” I was brought on to project manage and design a fully animated 30 second ad promoting the campaign and O’ts products that would be debuted in Time Square, NYC. It was a monumental achievement and I’m so glad with how the video turned out!

I worked with an animator to develop the characters, pacing and style of the video. I also met with the Founder to create motion graphics that complimented the character animations and tied in the product for viewers who happen to pass the ad in Time Square.

I also helped the team advertise their product in a day-long guerilla marketing campaign involving peti-cabs, bags and bags of free cookies, and on the street interviews with interested potential customers.

A day campaigning in NYC capped off with a debut of my finished video

Finished Fully Animated Video